SuperChoice announces new CEO



New CEO

The SuperChoice Board of Directors has announced the appointment of a new CEO, Gordon Sparrow. Gordon will take over the reins from Stuart Korchinski, who is stepping down after playing an integral role over the last 12 years in establishing SuperChoice as one of Australia’s leading Digital Transaction Solutions providers.

SuperChoice evolution

Although SuperChoice is known for its role in the superannuation industry, we have steadily expanded our footprint into complementary services, like Single Touch Payroll and InsuranceStream. Over 100 million transactions go through our solutions and over $30 Billion in funds are cleared through our platform each year. All made possible because of our continued investment in cloud-based technology and digital platforms that simplify the admin experience.

Growth Phase

In the face of increasingly strong demand for digital services the Board is committed to continued investment to support growth.

As SuperChoice enters this new growth phase, the timing was right to appoint another CEO to continue to drive the company to the next level – full corporatisation. Our new CEO, Gordon Sparrow brings a wealth of experience to the appointment and was previously in the Chief Commercial Officer role within SuperChoice. So, he’s familiar with the SuperChoice business, our clients and the challenges facing financial services right now. Over his 35+ year corporate career he’s been instrumental in growing businesses both organically and through acquisition; always with a focus on delivering value for clients. Gordon has worked across many areas within financial services, and has brought executive leadership to sales, product, risk, operations, and technology teams, across three continents.

Thanks to Stuart, SuperChoice is a great business already. I’m excited to bring my expertise to the table and help to take it a step further’. Gordon Sparrow, CEO


SuperChoice is well positioned to meet the demand for digital services today and tomorrow. Stuart Korchinski retains an interest in SuperChoice’s future through his shareholdings.

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