SuperChoice appoints Richard Breden as the new CEO

SuperChoice is delighted to announce that Richard Breden has been appointed as the new CEO, assuming responsibilities on 6 April 2022.


Richard has over 20 years of experience in the HCM industry and was most recently the General Manager of Ascender Cloud Services where he led a 400+ team across the Asia Pacific.

Prior to this, Richard was the Chief Operating Officer of Flare, and Founder of enableHR, a leading HCM platform for over 10,000 employers across ANZ. Richard Breden holds a Bachelor of Commerce, Employment Law and Industrial Relations, and a Master of Business Administration.

An experienced founder and executive, Richard will succeed Gordon Sparrow.

“Richard is an experienced senior executive within the technology sector with a proven track record of success in delivering great outcomes for customers. Richard has distinguished himself as a highly talented and energetic leader whose ability to inspire and build trust will no doubt make him a great addition to SuperChoice ”said Chairman, Andrew Gray. “We thank Gordon for his contribution to SuperChoice and wish him best for his future endeavours.” Mr. Gray continues.

Ahead of taking up his new position, Richard Breden said “I am incredibly excited to join an organisation that plays such a vital role in the long-term financial security of millions of Australian employees and congratulate SuperChoice for its prolonged success over the past 20 years.

I look forward to working closely with the SuperChoice team in the months and years ahead and getting to know our current and prospective customers that make this success possible.

I’d like to thank Gordon for his leadership and continued support as we embark on the next chapter of the SuperChoice story.”


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