Potentia invests to power SuperChoice growth

We are pleased to announce that Potentia Capital has invested alongside SuperChoice founder Ian Campbell and the existing management team, to drive the next wave of growth in the business.


SuperChoice was established over 20 years ago and works closely with some of Australia’s leading Superannuation, Payroll and Software companies, including QSuper, AMP, LGIA Super, MLC, IOOF, ANZ, MYOB, Xero and Sage, to name a few.

Potentia Capital, is a Sydney headquartered private equity investment firm focusing on technology, technology-enabled services, and software businesses. Potentia Fund 1, a $AUD 450m private equity fund, is backed by some of Australia’s leading funds, including Aware and MLC.

Founder, Ian Campbell said “Our SuperChoice platform is industry-leading, handling the superannuation contributions and STP reporting for a large part of the Australian workforce on a daily basis. We are committed to ongoing excellence in this field, and with Potentia’s support will continue to invest in bringing innovative, secure and efficient products to market to drive the next wave of improvement in the industry. Potenia is a natural partner for us.”




SuperChoice CEO Gordon Sparrow said “We are thrilled to have Potentia on board as SuperChoice enters its next growth phase. They bring a wealth of experience and go-to-market expertise that will enable us to offer more services and solutions to our clients. Our core focus will continue to be the delivery of best-in-class digital transaction solutions. Potentia’s investment will enable ongoing development of the SuperChoice platform, with a continued focus on innovation, security and efficiency.”


Andrew Gray, Co-Managing Director of Potentia said “Ian, Gordon and the team at SuperChoice have built a fantastic business over the last 20 years, and we couldn’t be more excited to be investing alongside them to help continue this journey. Our investment team of Andrew Joyce, Josie Gorter and Lisa Wang have enjoyed working with SuperChoice to make this investment happen.”



For comment, please contact SuperChoice CEO, Gordon Sparrow

Gordon.Sparrow@SuperChoice.com.au





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